Our story

Welcome to Twirling, where we spin stress away one fidget jewellery at a time. Founded in the bustling heart of London in 2023, we’re a small, female-owned and led business on a mission to sprinkle a little mindfulness into your daily grind - and we are thrilled to share our passion for fidget jewellery with you. Our journey began with a simple idea: to create beautiful accessories that not only look great but also help enhance mindfulness and reduce stress. Research indicates that fidgeting can significantly reduce stress levels, with studies showing a decrease in anxiety by up to 30% when engaging in tactile activities.

Our collection features a variety of styles, ensuring that our products cater to diverse tastes while maintaining functionality. Each piece is designed to provide a satisfying sensory experience, allowing wearers to engage in mindful practices throughout their day. In a world where distractions are abundant, our fidget rings can enhance your daily routine, providing both style and serenity.

Picture this: you’re in a meeting, trying to focus, but your mind is doing the cha-cha while your fingers are itching for something to do. Enter our fabulous fidget jewellery! These beauties are not just accessories; they’re your new best friends in the battle against boredom and anxiety. They're also praised by our neurodivergent community who take comfort in stimming behaviour. 

At Twirling, we believe that mindfulness doesn’t have to be all zen and no fun. We’re here to prove that you can twirl your way to tranquility while looking fabulous! So, whether you’re fidgeting through a long commute or just need a little something to keep your hands busy during Netflix binges, we’ve got your back (and your fingers!).

We are committed to creating a supportive community where everyone can find their own way to unwind and embrace mindfulness. Each piece we offer is crafted and curated with care, ensuring that you not only feel good wearing it but also find joy in the simple act of fidgeting. Thank you for being a part of our journey, and we hope our fidget jewellery brings you as much joy as it brings us!